New edition of the Vinylgame launched

Fri, 25/06/2010

Vinyl 2010 has released a new version of its Vinylgame which allows players to compete with each other online to become the most sustainable, yet at the same time economically successful, managers of a PVC business. Every month, the players with the top three scores will be awarded a €100, €75 and €50 gift certificate redeemable from online retailer Amazon.com.

First launched in 2008, the Vinylgame illustrates, in an educative and entertaining way, the challenges and obstacles faced by an industry when trying to achieve more sustainable production processes. The complex mechanisms that regulate the PVC market, the intensive investments made in research and development and the ongoing interaction between the industry and society (NGOs, institutions and consumers) have all been mimicked in the game to accurately depict the many efforts  being made by the European PVC industry on a daily basis.

“Playing the Vinylgame will help participants to understand the socio-economic and environmental constraints placed on PVC businesses and how difficult it can be to create a company that is both sustainable and profitable at the same time – even in the virtual world!” explains Chris Welton, Vinyl 2010 communications manager.

Creativity, innovation and commitment to sustainable development are qualities rewarded in the Vinylgame which in 2008 was awarded the Italian prize ‘Premio Aretê’ for responsible communication in the videogame category.

For more information, visit www.vinylgame.com or write to vinylgames@gmail.com